New Partnership involves Multi-channel Strategy to Drive User Engagement
Mohegan Digital, the iGaming division for Mohegan, is excited to announce a new marketing partnership with the Philadelphia Flyers, which will comprise of various campaigns driving engagement across digital and in-person platforms. Mohegan PA Online Casino, which now includes online sports betting, will be recognized as a proud partner of the Flyers with new in-arena experiences, broadcast integrations and dynamic digital promos.
“This partnership offers a great opportunity for Mohegan Digital to expand visibility in the Philly market, and what better way to do that than collaborating with the Flyers, one of the most storied franchises in pro hockey,” -said Guy Greene, VP of Digital Gaming for Mohegan Digital. “We’re excited to bring this multi-faceted campaign to life and deliver memorable experiences both on and off the ice through this dynamic alignment with the Philadelphia Flyers and NBC Sports Philly.”
“We’re thrilled to provide a platform here in Philadelphia for Mohegan Digital and Mohegan PA Online Casino to reach the most passionate fans in America” said Bryan Furey, Senior Vice President, Corporate Partnerships. “We appreciate this new partnership and how it will enhance Flyers fans’ experience in Xfinity Mobile Arena and beyond.”
Partnership Highlights
- In-game and on-site activations throughout the year, including ice contests for randomly selected fans
- Featured digital branding and broadcast and social media integration, including a unique “Rink Roulette” ice projection during certain games
- A special game highlight segment on NBC Sports Philly named the “Mohegan Moment”
- Inclusion in gameday marketing and sponsored ads during NBC Sports Philly broadcasts
Mohegan Digital also recently launched online sports betting within the Mohegan Pennsylvania Online Casino app and website. This addition to the platform rolled out with special promotions, some of which will be showcased as part of the Flyers partnership and will include parlay boosts on pucklines and goal scorers. To stay up to date on all things Mohegan Digital, visit mohegangaming.com
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