Greene will oversee Marketing strategies for Mohegan’s Growing iGaming & Online Sports Betting products
Mohegan, a premier entertainment and gaming enterprise, has promoted Guy Greene to Chief Marketing Officer (CMO) for its iGaming division, Mohegan Digital. In this role, Greene will lead comprehensive strategies and oversee the Marketing and Advertising teams that support Mohegan Digital’s expanding online gaming footprint, which includes Mohegan Sun Online Casino in Connecticut, PlayFallsViewCasino.com in Ontario, Canada, Mohegan Pennsylvania Online Casino and the recently launched Mohegan Pennsylvania Online Sportsbook.
“Guy Greene brings a wealth of knowledge and a proven track record to Mohegan Digital and the evolving marketing strategies we’re implementing.” -said Rich Roberts, President of Mohegan Digital. “We’re excited to have him at the helm of our Marketing as our iGaming and online sports betting business continues its growth. Guy’s leadership will be instrumental in driving innovation, strengthening our brand presence, and ensuring we stay ahead in this dynamic, fast-evolving market.”
Guy Greene will guide a talented team responsible for performance marketing, brand management, creative services, social media, and community engagement events, while working with colleagues to accelerate omni-channel campaigns that seamlessly bridge Mohegan’s world-class resort destinations with its fast-growing digital platforms. Greene’s role includes sharpening the Mohegan brand’s distinctive positioning in an increasingly competitive landscape, supercharging player acquisition and retention through data-driven techniques, deepening integration of the award-winning Momentum loyalty program across online and land-based experiences and enhancing the guest journey from first click to wager.
Greene’s career started at Foxwoods Resort Casino in1993 prior to joining Mohegan Sun when it opened in 1996, where he was hired as Player’s Club Manager. Greene would soon be promoted to various director-level marketing positions for Mohegan Sun before spending time with Pechanga Resort Casino. Later, he served as Strategic Account & Program Director for the Chester, CT based Overabove Marketing & Advertising Agency, before rejoining Mohegan in 2021.
Greene is a graduate of Eastern Connecticut State University and has professional certifications from the Project Management Institute and Six Sigma Global Institute. He resides in Old Lyme with his wife, Vimala Greene, who is the Executive Assistant for the Mohegan Tribe.
For more information on Mohegan, please visit mohegangaming.com
ABOUT MOHEGAN
Mohegan is the owner, developer, and manager of premier entertainment resorts in the United States and Canada. Mohegan’s U.S. operations include resorts in Connecticut and Pennsylvania and Canadian operations are based in Niagara Falls, Ontario. The brand’s iGaming division, Mohegan Digital, provides cutting-edge online gaming solutions to Mohegan’s loyal fan base and meets the digital needs of North American customers. Mohegan is owner and operator of Connecticut Sun, a professional basketball team in the WNBA. For more information on Mohegan and its properties, please visit mohegangaming.com.
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